Built from the ground up. After spending time consulting for Leafly, myself and couple of partners launched Temerity Media and our flagship website, KINDLAND. For KINDLAND I head all of our product work from feature development, wireframing, high fidelity designs, to managing our outsourced development resource.
As an outside consultant and design resource I worked with the High There! team to do a complete product review and analysis. Based on my finding in the product review, I created wireframes for UX improvements to the menu and navigation, core features, usability, search and discovery enhancements, and deeper social capabilities. Based on those wireframes I create high fidelity designs for all screens for their native iOS mobile app.
As an outside consultant I oversaw the planning, implementation, and tracking of Leafly’s web and mobile redesign and relaunch. I worked directly with their Head of Product and development team through idea conception, UI/UX discover and feature development & documentation. I managed internal and external design teams, contracted mobile dev resources and in-house web developers. I created product roadmaps, project plans, feature specs and comprehensive workflows. After shipping the update I stayed on to ensure a smooth transition for existing users, customers, clients and the team, as well as track performance through the first 30 days.
Pistil & Ploom is a full-service creative agency and brand studio we built as a side project and social experiment. For Pistil & Ploom is did all branding, creative work, website copy, photography and web design.
Tall Small Travels is a side project that Stacey Leasca and myself started to share our traveling tips, advise and inspiration for all your tall and small adventures. For Tall Small Travels I created all branding, web design and photography.
PROHBTD Media approached me a few months back to help them with art direction and creative consulting. For four months I oversaw all art direction for PROHBTD's website, including original graphics, photo editing, as well as implementation of creative workflows and strategy.
As a co-founder and Head of Product for the VC backed Krush I saw the company and product through feature concepts, design iterations and product development. I managed our outsourced design and development teams Teehan+Lax and WEMO Labs. I also designed and created marketing materials, sales packets and promotional materials. I ran and managed marketing campaigns, sales and biz dev initiatives and oversaw our small team of employees and interns.
*Original designs were created by Teehan+Lax. I created design iterations and designs of future features after T+L left the project.
SUMOskinny was a happy accident. After going into litigation on a previous company, myself and two business partners launched SUMOskinny as a daily news and entertainment media company for college students, written by college students. For SUMO I oversaw all product design and development from concept ideation through to production. In addition I ran our marketing department and headed up all sales and business development efforts. At it's peak SUMOskinny had 120 contributors in 10 geo-locations.