As an outside consultant I oversaw the planning, implementation, and tracking of Leafly’s web and mobile redesign and relaunch. I worked directly with their Head of Product and development team through idea conception, UI/UX discover and feature development & documentation. I managed internal and external design teams, contracted mobile dev resources and in-house web developers. I created product roadmaps, project plans, feature specs and comprehensive workflows. After shipping the update I stayed on to ensure a smooth transition for existing users, customers, clients and the team, as well as track performance through the first 30 days.